Structured Data for LLMs: The Schema Markup Guide That Gets You Cited by AI
71% of pages cited by ChatGPT include schema markup. Pages with proper structured data are cited 3.2x more often in AI-generated responses.
71% of pages cited by ChatGPT include schema markup. Pages with proper structured data are cited 3.2x more often in AI-generated responses.
Perplexity grew 800% year-over-year and has the highest citation rate of any AI platform at 13.8% — versus ChatGPT’s 0.7%.
Platform-specific deep-dive on ChatGPT citation strategy.
Google AI Overviews now appear on 48% of all searches. Uncited brands lose 61% of their clicks.
Complete 2026 Guide · Updated April Answer Engine Optimisation (AEO) 69% of Google searches now end without a click. Learn
Definitively clarifies the terminology confusion in the market (59% of SEO influencers use inconsistent terminology per Search Engine Land). Explains SEO as ranking infrastructure, AEO as the answer-extraction layer, and GEO as the broader brand citation strategy across AI platforms.
The way people search for information is changing rapidly. Instead of scrolling through pages of links, users now expect instant, accurate answers from AI-powered platforms, voice assistants, and smart search tools. These systems don’t just list websites – they interpret intent, summarise information, and recommend trusted sources in real time.