Structured Data for LLMs: The Schema Markup Guide That Gets You Cited by AI
71% of pages cited by ChatGPT include schema markup. Pages with proper structured data are cited 3.2x more often in AI-generated responses.
71% of pages cited by ChatGPT include schema markup. Pages with proper structured data are cited 3.2x more often in AI-generated responses.
Perplexity grew 800% year-over-year and has the highest citation rate of any AI platform at 13.8% — versus ChatGPT’s 0.7%.
Platform-specific deep-dive on ChatGPT citation strategy.
Google AI Overviews now appear on 48% of all searches. Uncited brands lose 61% of their clicks.
Complete 2026 Guide · Updated April Answer Engine Optimisation (AEO) 69% of Google searches now end without a click. Learn
Definitively clarifies the terminology confusion in the market (59% of SEO influencers use inconsistent terminology per Search Engine Land). Explains SEO as ranking infrastructure, AEO as the answer-extraction layer, and GEO as the broader brand citation strategy across AI platforms.
Search is no longer limited to typing keywords into Google. Today, people are getting answers from AI-powered platforms like ChatGPT, Gemini, Perplexity, and voice assistants. This evolution has changed how brands are discovered online and has introduced a new optimisation approach known as GEO (Generative Engine Optimisation).